YOUFIRST

Established in 2015, an up-and-coming fragrance brand

Choose from 5 scents

5 scents to choose from

Beginner's Guide

YOUFIRST is an up-and-coming fragrance brand founded in 2015.
Stefania and Paola majored in philosophy at university. After working in the cosmetics and marketing industries, they launched the brand. The concept is the blessings of nature and self-renewal. One of their specialties is that the products are made in Milan, Italy. In a word, it is "woody with the sweetness of honey." It releases emotional congestion and leads to a state of calm.

All products contain "HELICHRYSUM ITALICUM". Helichrysum italicum is also known as the "golden sun", and its name comes from the Greek words "helios" (sun) and "chrysos" (gold). This Mediterranean flower prefers sunny places and blooms golden flowers reminiscent of small suns, reminiscent of dandelions and marigolds. Since ancient times, it has been called "immortelle" and "semprevivo" (evergreen/timeless) because of its strong vitality. This ingredient is said to free the mind from negative emotions and memories and lend the power to be positive. It is a "fragrance that regenerates me" that gently heals modern people who are chased by busy daily lives.

Choose by scent

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    VELVET WOODS

    A woody fragrance that refreshes the soul, with a deep forest scent of juniper and blackcurrant, but also a hint of boldness and sweetness. The middle notes are filled with the alluring scents of leather and lentisco, and are overwhelmed by the scent of green olive, the queen of the Mediterranean. It is a masculine fragrance that exudes not only the sacredness of the forest, but also the strictness and seductiveness of the forest.

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    BASIL & SEA

    Poets from around the world have flocked to the Ligurian coast, where basil grows majestically, to stay and receive inspiration. This sweet and gentle fragrance recalls the scene of being surrounded by the scent of basil on the hills where basil grows luxuriantly, gazing at the beautiful Mediterranean Sea. This refreshing fragrance is loved by both men and women, and brings back nostalgic memories of one's younger days.

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    TOMATE BLANCHE


    A fresh, invigorating breeze blows through the air as the sun shines brightly on the coast of southern Italy in midsummer. The scent of tomatoes and tea, as if they were the blessings of the sun, is followed by the refreshing scent of fresh orange and jasmine, with a gentle sweetness. The subtle spiciness of the lovely pink pepper is refreshing, yet somehow profound, reminiscent of a seductive woman.

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    SPICES BOUQUET

    The frizzanti note instantly gives off an energetic vibe, and is a masculine, mature scent that leaves the aroma of spices lingering for a while. When you close your eyes, the spicy scent that evokes the fresh breeze of the Mediterranean and the fantasy of the Mediterranean creates a mysterious, masculine sexiness.

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    FIG POUDRE

    A sweet and gentle fragrance that combines the freshness of fig with the vibrant essence of bergamot and sweet osmanthus. The light green notes, rose and violet, amber and vanilla create an innocence of flowers and plants. Fig has been a symbol of 'life', 'light' and 'vitality' since ancient times, and expresses a gentle sweetness that gives a sense of security like a mother.

Fragrance

Diffuser

Staff Review

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    A masculine fragrance with a mature sexiness

    SPICES BOUQUET
    A spicy fragrance that exudes sexiness. It also has a dull feel reminiscent of leather and smoke, so it may suit people of a certain age better. It is a rich and tasteful fragrance that a fashionable company president might casually wear.

    (Male staff member in his 40s)

    SPICES BOUQUET Eau de Parfum 50ml
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    A stimulating scent that stimulates the imagination

    SPICES BOUQUET
    It's a moderately stimulating scent that perfectly blends citrus and spicy nuances. It also has a woody feel and a relaxing effect.

    (Male staff member in his 30s)

    SPICES BOUQUET Aroma Candle 250ml
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    For my own enjoyment

    SPICES BOUQUET
    I apply it lightly on my neck before going to bed. Maybe it's because of the ingredients, but I think it relaxes me and helps me sleep better. It's purely for my own enjoyment.

    (Male staff member in his 30s)

    SPICES BOUQUET Roll-on perfume oil 8ml
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    Intelligence and masculinity

    VELVET WOODS
    It has an atmosphere that combines the "good smells" you feel in nature, such as the scent of forests and flowers. It's mature, but not old-man-like. It has just the right amount of spiciness and woodiness, and is very good without being overdone.

    (Male staff member in his 40s)

    VELVET WOODS Eau de Parfum 50ml
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    Rich forest scent

    VELVET WOODS
    At first, I thought it was a bit dandy, but once I got used to it, I felt a freshness like a forest. It has a refined, calming scent, and I think it would be used in select shops. I keep it at the entrance of my house and use it.

    (Female staff member in her 30s)

    VELVET WOODS Diffuser 250ml
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    It's a complex yet gentle scent.

    VELVET WOODS
    It has an exotic and gentle atmosphere, like smelling a sweet scent in the forest. It has a smoky feel and a mature scent. It seems to have a relaxing effect, so it would be good to use it when reading or before working.

    (Female staff member in her 20s)

    VELVET WOODS Room Spray 200ml
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    It's relaxing and useful

    VELVET WOODS
    I use the roll-on type by applying a small amount to my wrists when working on the computer, and the subtle scent is very soothing.

    (Male staff member in his 30s)

    VELVET WOODS Roll-on Perfume Oil 8ml
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    A sweet fragrance for an elegant time

    FIG POUDRE
    I felt this was the sweetest of all the U-First fragrances. It has a sweet and gentle scent like ripe fruit with a floral essence added. The natural, refined scent makes for an elegant moment.

    (Female staff member in her 30s)

    FIG POUDRE Room Spray 200ml
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    Perfect gift for women

    FIG POUDRE
    I gave FIG POUDRE to my girlfriend. It has a high-class, mature scent, and she wears it every night. It has a nice feel to it, so I'm glad I bought it.

    (Male staff member in his 20s)

    FIG POUDRE Aromatherapy Candle 250ml
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    Adult women

    FIG POUDRE
    I was looking for a mature scent, so I'm using this one. It's a sweet scent, but not cloyingly sweet, and it's not as strong as famous brand perfumes, so I wear it when I go to work. It's a really good scent!

    (Female staff member in her 20s)

    FIG POUDRE Eau de Parfum 50ml
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    Sweet and fresh

    TOMATE BLANCHE
    It's a very stylish fragrance that is fresh and naturally spicy. It's exotic with the freshness of tomatoes and the sweetness of fruits, so it seems easy to use on a daily basis. It seems to be unisex, but it has a more feminine feel.

    (Male staff member in his 40s)

    TOMATE BLANCHE Room Spray 200ml
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    It smells so good!

    TOMATE BLANCHE
    At first, it felt fresh, but after a while it became a gentle, sweet scent. I would like to use it when I want to add a little sweetness to my usual outfits.

    (Female staff member in her 20s)

    TOMATE BLANCHE Eau de Toilette 100ml
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    I recommended it to a friend

    TOMATE BLANCHE
    I have a TOMATE BLANCHE diffuser in my bathroom. Friends who come over ask me what I'm using, and I recommend it because it has a lovely scent.

    (Female staff member in her 30s)

    TOMATE BLANCHE Diffuser 250ml
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    A natural, adult-like freshness

    BASIL & SEA BREEZE
    I don't like car air fresheners, so I use this in my car. Just one spray and the scent lingers for quite a while, so it's very cost-effective. My husband especially likes it, and he uses it in his room and on himself.

    (Female staff member in her 30s)

    BASIL & SEA BREEZE Room Spray 200ml
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    It's my favorite scent

    BASIL & SEA BREEZE
    I bought this for my bedroom. The calming scent is luxurious and it's nice just to have it as an interior decoration. I'm thinking of buying this again when I run out.

    (Male staff member in his 30s)

    BASIL & SEA BREEZE Diffuser 250ml
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    It's good for business too

    BASIL & SEA BREEZE
    The top note is refreshing and has a slightly sweet scent that lingers on. I use the room spray by lightly spraying it on my clothes. It has a natural, unobtrusive scent, so I think it can be used in business situations too.

    (Male staff member in his 40s)

    BASIL & SEA BREEZE Room Spray 200ml

Staff Popularity

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    The most popular fragrance for men

    VELVET WOODS
    A woody fragrance that refreshes the soul, with a deep forest scent of juniper and blackcurrant, but also a hint of boldness and sweetness. The middle notes are filled with the alluring scents of leather and lentisco, and are overwhelmed by the scent of green olive, the queen of the Mediterranean. It is a masculine fragrance that exudes not only the sacredness of the forest, but also the sternness and seductiveness of the forest.

    VELVET WOODS Eau de Parfum 50ml
  •  

    The most popular fragrance for women

    FIG POUDRE
    A sweet and gentle fragrance that combines the freshness of fig with the vibrant essence of bergamot and sweet osmanthus. The light green notes, rose and violet, amber and vanilla create an innocence of flowers and plants. Fig has been a symbol of 'life', 'light' and 'vitality' since ancient times, and expresses a gentle sweetness that gives a sense of security like a mother.

    FIG POUDRE Eau de Parfum 50ml
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    The most popular item for men

    U-First offers diffusers with a natural, unobtrusive scent that everyone will love. They can be used in the bedroom, living room, bathroom, and other relaxing spaces, creating a relaxing atmosphere any time.

    BASIL & SEA BREEZE Diffuser 250ml
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    The most popular item for women

    The fresh yet sweet scent enhances your femininity. Perfect for when you want to dress up a little and go out.

    TOMATE BLANCHE Eau de Toilette 100ml

Recommended Use

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    Recommended for business people

    If you are going to use it for serious business purposes, we recommend VELVET WOODS. The rich, natural scent will give people a sense of trust and security.

    VELVET WOODS Eau de Parfum 50ml
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    Recommended for use in cars

    If you are planning to use the car as a passenger vehicle, we recommend the BASIL & SEA room spray. Its mild, refreshing scent will be enjoyed by people of all ages and genders.

    BASIL & SEA BREEZE Room Spray 200ml
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    Great for private spaces

    The spicy and deep flavor of SPICES BOUQUET gives off a sense of calm and chic adultness. It is recommended for use in bedrooms and studies, as well as stylish bars and high-end stores.

    SPICES BOUQUET Diffuser 250ml
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    Recommended for when you want to relax

    If you are looking for a relaxing scent that will soothe your fatigue, we recommend VELVET WOODS. Its deep, forest-like scent can also be used as an aromatherapy.

    VELVET WOODS Aromatic Candle 250ml
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    Recommended for couples

    If you want to share with your partner, I recommend FIG POUDRE. It has a sweet taste that makes it seem a little feminine, but the natural scent of flowers and plants is also popular with men.

    FIG POUDRE Eau de Parfum 50ml
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    Recommended for going out

    TOMATE BLANCHE has a fresh and invigorating scent that makes you want to dress up and go out. It gives you a pleasant uplifting feeling and creates a sophisticated atmosphere.

    TOMATE BLANCHE Eau de Toilette 100ml

About delivery and wrapping

We will ship the product in an original cardboard box that fits the size.
For safety, the item will be shipped with cushioning material inside.

Please note that the free gift wrapping is simple.